Missing Out On 4.9x ROI From Facebook Marketing?
Discover Facebook’s Untapped Super Fan Loyalty Marketing Opportunities
SocialCloser supports Facebook marketers with industry-first lead engagement AI that drives more leads, lower-cost ad campaigns, and new sales. Hundreds of billions are spent on Facebook ads, yet 95% of engaged leads are being ignored because they can’t be retargeted. Plus, the Facebook cost per lead is up 52% over the last two years. SocialCloser’s individual lead engagement tracking AI produces industry-first lead rankings, all-new ad audiences, retargeting campaigns, and over 20% lower ad costs.
The Importance of Loyalty Marketing
“80.0% of companies who measure the ROI of their loyalty program reported a positive ROI, earning 4.9X more revenue than what they spend, on average. A generous 28.2% of an organization’s total marketing budget, on average, goes to customer loyalty program management and CRM.”
Create your own Facebook Super Fan loyalty program.
What if you could create a loyalty program from the highest-ranked, most engaged, brand-loyal advocates on your Facebook page?
Super Fan Loyalty Programs, an Industry First
In every mature industry, lead ranking and scoring algorithms track engagement to determine the highest priority sales opportunities. However, there has never been the opportunity to create lead rankings and loyalty programs from the history of engagements with your Facebook page—until now.
Introducing Facebook Super Fan Marketing.
Super Fans are determined by selecting the highest-ranked fans based on engagement with a Facebook page’s posts, ads, or inbox. Since lead rankings (lead scoring) are a common practice throughout every major industry, it only makes sense that Facebook marketers start using this untapped lead engagement intelligence as well. The proprietary SocialCloser algorithm automatically and dynamically determines lead rankings for any individual engaging with a Facebook page, displaying a Smart Score, or SC number, below profile images.
Five Types of Super Fan Marketing Applications
The founders at SocialCloser saw the need for Super Fan marketing, but found no current solution. However, the opportunity was clear for unlocking all-new retargeting and lead generation audiences or loyalty program opportunities with a highly engaged segment of potential influencers.
The five Super Fan marketing opportunities are:
- Custom audiences for remarketing (never available before)
- Lookalike audiences for cold lead gen (reduce ad costs by 20%)
- Real-time activity columns (never miss a Super Fan’s engagement)
- Super Fan influencer campaigns (tap into their word-of-mouth powers)
- All-new loyalty programs (try your hand at 4.9x ROI)
Learn more by seeing Super Fan marketing’s impact in this case study for a recent governor’s campaign where donations increased by 65%.
Conclusion
Facebook Super Fan marketing empowers all-new advertising audience creation, loyalty programs, lead nurturing, and influencer marketing, with the ability to extend audiences into Instagram ads as well. As marketers, you’ve already done the hard work in creating the engagements around your Facebook pages, now it’s time to leverage that asset to its fullest.
Next Steps
To learn more about how to create Super Fan marketing opportunities from your Facebook page, CLICK HERE to schedule a 20-minute demo..
