How to Reply to Facebook Likes
The capability has been there all along, it just takes connecting the right dots
SocialCloser supports Facebook marketers with industry-first lead engagement AI that drives more leads, lower-cost ad campaigns, and new sales. Hundreds of billions are spent on Facebook ads, yet 95% of engaged leads are being ignored because they can’t be retargeted. Plus, the Facebook cost per lead is up 52% over the last two years. SocialCloser’s individual lead engagement tracking AI produces industry-first lead rankings, all-new ad audiences, retargeting campaigns, and over 20% lower ad costs.
Why Would You Want to Reply to Likes?
One fact that holds true in all industries is that the more engaged a lead is with your business, the more important of a prospect they become. What if you could reply to your most engaged leads who are reacting to the posts or ads on your Facebook page?
Facebook reactions are real-time indicators that someone is engaging with your content or ads.
The best time to carry on the conversation, nurture important leads, and close more sales is when a prospect is already interacting with your brand in real-time. This article explores not only the value of likes in the buyer’s journey, but how you can use them as signals during critical interaction points (i.e. on your ads) to REPLY to directly.
The Value of Likes (Reactions)
Yes, the more engagement, the better the Facebook algorithm works, and the more potential there is for exposure. However, very few Facebook marketers can count on organic reach. What other forms of value do reactions create?
- Reactions are fantastic social proof
- Reactions are great for creating retargeting funnels on individual or sets of ads
- Reactions are important for determining Facebook lead rankings
- Reactions are important engagements as they are proactive, not passive
One of the most elusive benefits of Facebook likes has been the ability to reply and nurture important leads, UNTIL NOW!
How to Reply to Facebook Likes
The 2-minute video below shows how easy it is to set up reports of real-time activity, filtered to show prospects that are reacting to ads or posts—and how to send them a reply on the spot.
- Reply to your most engaged, highest-ranked leads (Super Fans)
- Reply to customers
- Reply to likes on a single or set of ads
- Reply to likes on a single or set of posts
- Reply to likes across multiple pages
Reply to the most important reactions all in in one place.
Conclusion
Replying to reactions creates an entirely new level of engagement opportunity with leads—at the moment that they have proactively engaged with you. Reactions are the most popular form of engagement on Facebook by a factor of more than 10:1. Since the goal is to always create more engagements with any lead in any industry, missing conversations stemming from reactions is a massive wasted opportunity (over 95% of engagements on typical Facebook ads are reactions).
Meet SocialCloser
Increase the ROI from the Facebook marketing you are already doing by taking advantage of replying to likes. Start taking back control of your Meta marketing ROI by CLICKING HERE to book a 20-minute demo today.
