Missing 95% of Facebook’s Retargeting Potential?
A Guide To Unlocking Facebook’s Inaccessible Retargeting Ad Options
SocialCloser supports Facebook marketers with industry-first lead engagement AI that drives more leads, lower-cost ad campaigns, and new sales. Hundreds of billions are spent on Facebook ads, yet 90% of engaged leads are being ignored because they can’t be retargeted. Plus, the Facebook cost per lead is up 52% over the last two years. SocialCloser’s individual lead engagement tracking AI produces industry-first lead rankings, all-new ad audiences, retargeting campaigns, and over 20% lower ad costs.
In this article, you will find three all-new ad retargeting opportunities that have never been accessible to Facebook or Instagram marketers before.
Overcoming Facebook Ad Failures Starts Here
Advertising is not merely communication but an artful, strategic approach to cultivating lasting relationships with potential customers by generating interest and engagement through compelling narratives. By embracing full-funnel relationships, advertisers can maximize campaign impact and drive unprecedented sales. Ditch instant returns and embrace the greater promise of building meaningful connections.
In fact, tracking relationships is so important that the CRM industry (the customer relationship management practice of following and managing all interactions with current and potential customers) is expected to grow to $146 billion by 2029. What lessons can be applied from the CRM industry to Facebook ads?
The foundation of advertising triumph and the solution to countless campaign letdowns is none other than tracking and retargeting the most engaged relationships.
If we keep this mindset, then we look at a process, not a quick fix. The key question then becomes how to identify, retarget, and stay connected to the most important, highly-engaged relationships—and is Facebook really giving us all the retargeting tools we need?
Retargeting Is the Key to Fixing Most Failing Ad Funnels
- Ninety-two percent of consumers will visit a brand’s website for the first time for reasons other than making a purchase
- We need to give them a reason to return.
- Customers require seven plus touchpoints with a brand before they convert.
- We need to have the right content to keep them engaged.
- By implementing a retargeting strategy, brands have seen an increase of up to 161% in conversions.
- Retargeting not only costs less, due to the smaller-sized audiences, but provides oversized results.
As humans, the more we see something, the more we tend to like it. It’s called the mere-exposure effect.
This Forbes article recommends “Allocating at least 20%-30% of your total ad spend to retargeting while funneling new prospecting traffic to your retargeting pool.”
The reason why so many Facebook campaigns fail is the lack of ability to capture the majority of the retargeting audience potential.
Even with all the means that Facebook has provided, retargeting audiences are extremely limited on Facebook. Yes, you can retarget video views, website visits, forms filled, or app usage. But this ignores 95% of engagements.
Marketers are only utilizing 5% of Facebook's retargeting capability
Revolutionize your retargeting strategy with SocialCloser’s cutting-edge lead engagement AI platform. Don’t settle for missing out on the over 5 billion Facebook page comments and 10 times that number of reactions made each month – turn these untapped resources into powerful custom retargeting audiences. With SocialCloser, unlock unparalleled retargeting capabilities that are simply unavailable to other Facebook marketers. Upgrade your approach to retargeting.
Turn these untapped resources into powerful custom retargeting audiences.
All-New Retargeting Option #1
Retargeting Ad Engagements:
What if you could take all the comments and reactions received on a specific ad or set of ads and retarget them? Ads for live events, new product launches, promotions, sales, and more. In our case study, we showed how 95% of engagements from a single ad were not available for any retargeting audience. Yet thousands of prospects had raised their virtual hand by doing something proactive, not passive—commenting and reacting. We were able to create a custom audience of thousands who had taken an active interest in the ad’s message.
As an FYI, the same custom engagement audiences are also available for Facebook page posts as well.
All-New Retargeting Option #2
Super Fan Retargeting:
Revolutionizing how to identify Facebook Super Fans, our cutting-edge approach involves cherry-picking the crème de la crème of fans through an algorithmic process. Using a sophisticated SocialCloser algorithm, we tap into the untapped potential of lead engagement intelligence and automatically rank any individual interacting with a Facebook page. Our proprietary method evaluates engagement with posts, ads, and inbox messages to assign a Smart Score, or SC number, displayed below the user’s profile image. As lead scoring has proven its mettle in various industries, it’s high time Facebook marketers embraced this innovative approach to identify their Super Fans.
- Use Super Fans, your most engaged, loyal brand advocates, as both a custom audience for loyalty programs and as a lookalike audience that increased donations by 65% in a recent governor’s campaign.
All-New Retargeting Option #3
Conversational Retargeting:
How frequently do you receive positive social validation on your posts and ads, with an accumulation of comments and reactions? What if we told you that a decent portion of the reactions you receive are from individuals you’ve already engaged with through one-on-one communication channels like chatbots, direct inbox conversations, or previous comments? Instead of focusing only on replying to comments, imagine utilizing a new and innovative approach to reply to highly engaged Super Fan reactions. It’s time to shake things up and unlock your potential for bolder and more dynamic social interactions!
We call it “Replying To Likes.” All the data is there to connect the dots and create columns of real-time activity for people who are:
- Super Fans
- Already have one-to-one communication established through Facebook
- Reacting to your ads or posts in real-time
What an amazing opportunity to retarget, nurture, and close more sales.
Conclusion
Simply put, the current market is sorely lacking in innovative solutions for retargeting ads and post engagements. We’ve been waiting for far too long to be able to re-target more than just the tiny fraction of prospects who explicitly identify themselves by filling out a form or visiting a website. Let’s face it, that’s only a minuscule portion of the engaged audience out there. Social media is all about engagement, so why on earth are we disregarding a whopping 95% of meaningful Facebook interactions? It’s time to revolutionize the game and seize the untapped potential of social media!
The opportunity for retargeting the 95%+ engagements that couldn’t be retargeted before is available right now.
To learn more or see the new retargeting potential in action, please click through to schedule a 20-minute demo. Also, be sure to watch our video on how to Never Miss A Facebook Comment Ever Again as well.
