Introducing Facebook Super Fan Marketing
Using the most engaged, highest-ranked, and most loyal brand advocates to market a business
SocialCloser supports Facebook marketers with industry-first lead engagement AI that drives more leads, lower-cost ad campaigns, and new sales. Hundreds of billions are spent on Facebook ads, yet 95% of engaged leads are being ignored because they can’t be retargeted. Plus, the Facebook cost per lead is up 52% over the last two years. SocialCloser’s individual lead engagement tracking AI produces industry-first lead rankings, all-new ad audiences, retargeting campaigns, and over 20% lower ad costs.
What is Facebook Super Fan marketing?
This is the practice of using the most engaged, highest-ranked, and most loyal brand advocates from your Facebook page to market a business. There are four important strategies for deploying Super Fans as new:
Reduce advertising costs by greater than 20%
- Custom Audiences
- Lookalike Audiences
- Lead Nurturing Segments
- Influencer Programs
The founders at SocialCloser saw the need for Super Fan marketing, but found no solution that currently existed. However, the opportunity was clear for unlocking all-new retargeting and lead generation audiences, or loyalty program opportunities with a highly engaged segment of potential influencers.
To address these opportunities, SocialCloser is thrilled to announce the launch of the industry’s first Facebook lead-ranking service with best practices and case studies proven to reduce advertising costs by greater than 20% (Read the case study).
How to Identify Facebook Super Fans
Super Fans are determined by selecting the highest-ranked fans based on engagement with a Facebook page’s posts, ads, or inbox. Since lead rankings (lead scoring) are a common practice throughout every major industry, it only makes sense that Facebook marketers start using this untapped lead engagement intelligence as well. The proprietary SocialCloser algorithm automatically and dynamically determines lead rankings for any individual engaging with a Facebook page, displaying a Smart Score, or SC number, below profile images.
How To Create Super Fan Custom Or Lookalike Audiences
Inside SocialCloser, it is simple to create a list containing any number of Super Fans. That list can simply be downloaded as a .CSV file and uploaded directly into Facebook’s audience creation tool for all-new custom audiences.
Create Super Fan custom or lookalike audiences in 2-3 minutes.
Lead Nurturing and Influencer Programs
All-new lead nurturing priorities can be determined as real-time lead engagements can be filtered by Super Fans. Not only are priorities set, but individual profiles are created for every individual engaging with a Facebook page, opening the full spectrum of CRM-based nurturing activities.
Just as customer loyalty programs are critical across industries, the loyalties within a Super Fan base are a tremendous asset as an audience of highly engaged influencers. Super Fan influencers were used in a recent Governor’s race where SocialCloser was identified as the key ingredient for increasing donations by 65%. Super Fans make great influencers as they are already heavy users, engagers, and advocates.
Conclusion
Facebook Super Fan marketing empowers all-new advertising audience creation, lead nurturing, and influencer marketing, with the ability to extend audiences on top of Instagram as well. As marketers, you’ve already done the hard work in creating the engagements around your Facebook pages, now it’s time to leverage that asset to its fullest.
