Facebook Social Media Management In Half the Time
New technology. New Capabilities. New Results. How to focus on those “critical” engagements that have the biggest potential to impact the business.
SocialCloser supports Facebook marketers with industry-first lead engagement AI that drives more leads, lower-cost ad campaigns, and new sales. Hundreds of billions are spent on Facebook ads, yet 90% of engaged leads are being ignored because they can’t be retargeted. Plus, the Facebook cost per lead is up 52% over the last two years. SocialCloser’s individual lead engagement tracking AI produces industry-first lead rankings, all-new ad audiences, retargeting campaigns, and over 20% lower ad costs.
Social media has become an indispensable tool for corporate communication, which is why the social media management market is expected to grow from $17.3 billion in 2022 to $63.7 billion by 2028.
According to Forbes, “The social media manager has gone from “nice-to-have” to a critical role supporting multiple teams throughout a company.” Social media has become a central medium for marketing, commerce, and customer care.
This may be why the role of social media manager is one of the most highly sought-after positions, with job postings rising 1,000 percent over the past decade, according to Money Magazine.
The Forbes article made these recommendations for brands:
- Social media managers need to see and respond to mentions, comments and messages as soon as possible.
- Provide a management tool that empowers them to identify critically important engagements that require immediate responses.
What constitutes a “critically” important engagement?
Are critically important engagements those from your most engaged followers? Engagements on a particularly important ad? Engagements from current customers? Engagements from brand new prospects? These are all important engagement criteria that every social media management tool falls short of being able to identify. These criteria also provide social media managers with lead nurturing context that they simply don’t have today for making the highest-quality replies.
The lack of these capabilities is why the already “painstakingly time-consuming” role of social media management is even more difficult than we thought.
What if you could filter out just those engagements from your highest-ranked fans, engagements on ads, by customers, or by about a hundred other criteria in one dashboard in half the time?
The Ultimate Technology For Managing Facebook Page Engagement
After training over 10,000 Facebook marketers on how to promote their businesses on Facebook, SocialCloser founder Steven MacDonald was tired of his entrepreneurial students lamenting about lost leads and sales because it was too hard to keep track of all the engagements, let alone the critically important ones.
Cut social media management time in half with the combination of lead rankings and unlimited real-time engagement filters.
The answer was really quite simple and came down to two new capabilities that evaded every other social media management tool:
- Facebook Lead Rankings: Like almost every other mature industry, Facebook marketers and managers need lead rankings that identify their most engaged followers.
- Unlimited Engagement Filters: There also needs to be the ultimate filtering capabilities around lead rankings, ads, customer segmentation, type of engagement, lead status, and so much more.
Lead rankings and the most prolific engagement filtering capabilities are what was envisioned and created inside SocialCloser.
Imagine having any number of Facebook pages, and their real-time engagements all filtered and organized in one dashboard with an unlimited number of columns for prioritizing your replies—even replying to likes! This is Live Tracker Columns.
Live Tracker Columns
How to Reply to Likes
Since SocialCloser is an engagement-tracking AI tool, it’s not difficult to serve up real-time columns of engagements from highly ranked fans that are “reacting” to any of your posts or ads.
Layer on top of that an additional filter where they have already established 1:1 communication with the page through a previous comment, message, or engagement with a chatbot. When you put these criteria all together, you come up with a real-time column of highly engaged fans reacting to your posts or ads that you can reply to directly!
Reply to likes from your most engaged Super Fans on any posts or ads.
Conclusion
Users of these new fan engagement tracking capabilities have found that their time managing Facebook engagements has not only been cut in half, but they’ve been able to focus on those “critical” engagements that have the biggest potential to impact the business.
