Facebook CRM Best Practices
Closing the lead intelligence gap for Facebook Marketers
SocialCloser supports Facebook marketers with industry-first lead engagement AI that drives more leads, lower-cost ad campaigns, and new sales. Hundreds of billions are spent on Facebook ads, yet 90% of engaged leads are being ignored because they can’t be retargeted. Plus, the Facebook cost per lead is up 52% over the last two years. SocialCloser’s individual lead engagement tracking AI produces industry-first lead rankings, all-new ad audiences, retargeting campaigns, and over 20% lower ad costs.
For years we’ve been hearing a constant drumbeat of how digital advertisers are losing all-important third-party data due to privacy expectations, laws, and tech restrictions. This has been broadcast as one of the greatest internet disruptions ever.
Where does this leave digital advertisers? We are now on the hunt for new technologies, processes, and skills to acquire and maintain customers from new privacy-compliant data sources.
- 61% of consumers think audience engagement is what makes a brand’s social media best in class. (SproutSocial)
- Almost 1 out of every 3 customers turn to social media to ask for advice or reach out to a business. (Qualtrics)
- 90% of businesses agree creating interactive experiences for customers through social media is critical for their company’s success (Business 2 Community)
- 40% of consumers expect brands to respond within the first hour of reaching out on social media (HubSpot)
Industry-First Facebook Lead Rankings
We know that the more engaged a lead is, the more important a sales prospect they become, starting with top-of-funnel engagements on your Facebook page. This then begs an important question of why engagement-based lead rankings aren’t available for Facebook, a platform responsible for nearly 24% of all digital ad spend.
Lead rankings not only unlock MQL priorities at the top of the funnel but provide all-important nurturing and sales closing context. The combination of lead rankings, automated profiles, scannable engagement histories, lead status, direct communication options, customer segmentation, follow-up schedules, and notifications are the professional suite of CRM tools that have evaded Facebook marketers—until the introduction of SocialCloser’s lead engagement tracking AI, an industry first.
Best-In-Class Facebook Target Audiences
Any technology that tracks individual Facebook lead engagements over time will not only generate a massive behavioral database of interactions, but the analytics to create all-new custom and retargeting audiences like never before.
All-new audience examples include:
- Retargeting audiences for individual or sets of ads
- Retargeting audiences for the highest-ranked audiences (SuperFans)
- SuperFan lookalike audiences (proven to reduce cold lead gen ad costs by 20%)
If these stats tell us anything, it’s the need for a true Facebook CRM enabling best-in-class sales, marketing, and customer support solutions.
Best-In-Class Facebook Customer Service
When a potential or existing customer engages with your business on your Facebook posts, ads, or messages, does it matter when that engagement came in? The history of engagement with that individual? Whether the engagement was on an ad or a meme? From a lead or a customer?
We’ll show you how to reply to likes.
Our lead engagement tracking AI automatically accounts for all of these types of questions, providing virtually unlimited combinations of interaction filters for columns of real-time activity in a single dashboard.
In fact, we’ll show you how to reply to likes from your most important customers and leads!
Conclusion
The lack of lead intelligence data around Facebook pages for marketers has not only led to a gap in customer service and target audience options, but wasted leads. Since most individuals engaging with posts and ads at the top of the funnel don’t start out by filling out a form or jumping over to your website, they can’t be retargeted and leads are simply ignored more than 95% of the time. These are all significant Facebook marketing problems in search of a solution and addressed through the no-code AdTech platform only available through SocialCloser.
