Digital Transformation and Meta Ad Performance
It’s time to rethink how you are using SaaS (Software-as-a-Service) opportunities to digitally transform your Meta marketing results
SocialCloser supports Facebook marketers with industry-first lead engagement AI that drives more leads, lower-cost ad campaigns, and new sales. Hundreds of billions are spent on Facebook ads, yet 95% of engaged leads are being ignored because they can’t be retargeted. Plus, the Facebook cost per lead is up 52% over the last two years. SocialCloser’s individual lead engagement tracking AI produces industry-first lead rankings, all-new ad audiences, retargeting campaigns, and over 20% lower ad costs.
Meta Ad Performance
If I had to boil this article down to just one crucial message for Meta marketers, it would be this:
It’s time to rethink how you are using SaaS (Software-as-a-Service) opportunities to digitally transform Meta marketing results.
SaaS fuels agility, insight, and innovation.
- The Harvard Business Review is touting SaaS as the acceleration for digital transformation, adopting a “try-fail-try-again” model until finding solutions for business challenges.
- Deloitte states, “Digital transformation is the essential bridge between the business of today and the business of tomorrow.”
- Deloitte also mentions that “Moving to SaaS allows for continuous updates with less complexity–all in a secure environment that fuels agility, insight, and innovation.”
- Bain & Company sums it up well: “The SaaS model allows companies to focus on new ways to create value.”
Here is the main question to ask yourself as a Meta marketer:
If the world’s largest consulting firms think this highly of SaaS opportunities, does your Meta marketing have an expanded SaaS strategy?
What is the SaaS opportunity for Meta marketers?
The key benefits of SaaS relate to data, such as the analysis of large volumes of customer data to help address critical challenges for business–like predicting which customers will churn or which cross-selling practices work best for your business.
For us as Meta marketers, it relates directly to large volumes of first-party data that have never been accessible before. That has a direct impact on audience creation, ad performance, and social media management.
The data we are talking about is the vast amount of engagement data that Meta only sparingly apportions out to marketers. Engagement ad audiences have long been a staple, but have never offered the ability to pinpoint and identify the following critical audiences:
- The most engaged users (Super Fans)
- Custom retargeting audiences engaging around certain topics, ads, or first-time engagers
- Lookalike audiences of the most engaged fans (a cold lead generation opportunity at 20% less cost)
- Hundreds of new filters for managing real-time engagements by lead rankings (Super Fans), individual ads groups of pages, and more
- All-new CRM capabilities for replying to likes, seeing individual lead engagement profiles, engagement history, scheduling follow-ups, tagging systems, and so much more
The Facebook API (data feed) contains all the engagement data we need, yet it’s never been pulled together in a way that can be easily utilized for ad targeting and social media management activities. This is where the SaaS model enables a whole new digital marketing transformation opportunity for your business or clients using the Meta platform.
Reduce advertising costs by greater than 20%
Conclusion
From Governor’s races to national influencer programs, SocialCloser has been used as the SaaS that hosts and provides a never-ending stream of engagement data innovations, insights, and dashboards for immediate access from any Facebook page. Create all-new custom/lookalike audiences for Facebook and Instagram, missed comment trackers, and management tools that cut social media nurturing time in half.
Demo Today
Do what other savvy Meta marketers are doing to take back control of their marketing ROI by CLICKING HERE to book a 20-minute demo of the SocialCloser SaaS solution.
