All-New First-Party Facebook Data
Don’t let the loss of third-party data stop your campaign retargeting strategies
SocialCloser supports Facebook marketers with industry-first lead engagement AI that drives more leads, lower-cost ad campaigns, and new sales. Hundreds of billions are spent on Facebook ads, yet 90% of engaged leads are being ignored because they can’t be retargeted. Plus, the Facebook cost per lead is up 52% over the last two years. SocialCloser’s individual lead engagement tracking AI produces industry-first lead rankings, all-new ad audiences, retargeting campaigns, and over 20% lower ad costs.
For years we’ve been hearing a constant drumbeat of how digital advertisers are losing all-important third-party data due to privacy expectations, laws, and tech restrictions. This has been broadcast as one of the greatest internet disruptions ever.
Where does this leave digital advertisers? We are now on the hunt for new technologies, processes, and skills to acquire and maintain customers from new privacy-compliant data sources.
First-Party Data Is The Answer
Just Google it. Every major discussion online from all the top media outlets to the largest consulting firms is leading us to explore our first-party data options. We’re being told that doing so will strengthen client relationships, build trust, and enable individual, meaningful connections with customers.
Sounds great, right? We’ve always had these as goals, but we just had a ton of data help doing it. So now we’re being asked to take on the data role ourselves, creating our own customer data platforms. And with that, considering factors like control, autonomy, ethics, security, reliability, and usability. It all sounds a bit daunting.
There Is A Facebook First-Party Data Solution
It’s all tied to engagement on your Facebook page, the hub of all advertising on the platform.
It’s the individual engagements on your page’s posts, ads, and messages that provide an incredible interaction history and opportunity for first-party data to identify a new class of top-of-funnel prospects.
Identify a new class of top-of-funnel prospects.
At SocialCloser, we are the only technology that is tracking individual engagements for every person interacting with your page. This enables individual profiles, lead rankings, retargeting audiences down to the individual ad level, and lookalike audiences based on your Super Fans (most engaged prospects).
Think of the possibilities based on an all-new engagement tracking AI, enabling a new class of Facebook first-party data.
- Retargeting audiences for individual or sets of ads
- Retargeting Super Fans (your most engaged, highest-ranked, brand advocates)
- Instantly see lead rankings (lead scoring) for hundreds of new and prioritized lead nurturing activities
Direct Impact On ROAS
One of the most important ways to increase your return on ad spend is to refine your ad audiences. Engagement-based ad audiences developed through Super Fan identification have proven to reduce ad costs by more than 20% overnight.
Currently, there is an average of over 95% of leads engaging with your ads that are being passed over simply because they can’t be retargeted—until now. Don’t wait for leads to fill out a form or click over to your site to start tracking.
Super Fan identification have proven to reduce ad costs by more than 20% overnight.
Conclusion
Facebook’s own API is the source of your page’s first-party data. SocialCloser is simply the first company to uniquely aggregate this data into a powerful tool for marketers. Are you marketing a Facebook page with an important amount of engagements that you’ve created? Then all-new data-driven advertising audiences and lead management strategies are available to you that have never been available before.
